5 Things You Need to Know About Recruitment Marketing

5 Things You Need to Know About Recruitment Marketing The hiring market is embroiled in a vicious battle for the best talent â€" there’s an increasing need for new techniques to connect with the very best talent. Innovative employers are experimenting with a range of clever recruitment strategies and hiring hacks to get top talent through the door, but it might be recruitment marketing that gives companies a more sustainable framework to hire smarter and improve the candidate experience. It can be hard to know where to get started if your new to recruitment marketing so we’ve broken down the five key tenets that should govern any good recruitment marketing strategy. 1) Employer brand building Today’s candidates want to understand what it’s actually like to work at your company. 56% of people see employer branding as the single most important factor when choosing where to work. Given the amount of time we all spend at work this is hardly surprising. Candidates want to hear all about your culture, mission and employees when they’re considering hitting the ‘apply’ button. 2) Content strategy At the heart of every great marketing strategy is great content. Recruitment is no different. Companies that create and curate awesome content have a far better chance at connecting with ’10x’ talent. Not a writer? Not a problem. Content can be anything from blog posts to landing pages, from webinars to job descriptions. The more engaging your copy is, the better talent you’ll attract. 3) Social media Most of us have ATS plugins that allow us to instantly post jobs to social media â€" it’s often where the buck stops with social recruiting. Companies can get more juice out of using social networks to share great content and engage with candidates. Networks like LinkedIn and Twitter lower the barrier to starting a new relationship. Encourage your team to stay active on these networks and get in touch with interesting talent. Candidates are more likely to relate to your company message if it’s transmitted through your team. 4) Lead nurturing One of the marketing department’s key roles is to use nurturing email campaigns to qualify new leads and encourage them to signup as new customers. A similar responsibility rests on the shoulders of all recruitment marketers. It’s essential to have a strategy in place to walk candidate’s through the hiring pipeline. Sending data backed recruitment marketing campaigns helps hiring teams work out which segments of their talent community it’s worth spending time on. The best tools to use here include email marketing software like Mailchimp, or something more industry specific like Beamery. 5) Data analysis Access to relevant data helps marketers understand where to focus their efforts â€" what is working, what isn’t? The right reports and analytics give hiring teams a similar head start. It’s essential to understand your top sourcing channels and identify key trends to make sure your getting the most out of your hiring strategy.

Small Business Leaders Under-Estimate Power of Their Communication - Personal Branding Blog - Stand Out In Your Career

Small Business Leaders Under-Estimate Power of Their Communication - Personal Branding Blog - Stand Out In Your Career Someone on LinkedIn last week commented on an article I published in 2014 about “open-door” policies saying, “I used to work for a boss that told us that HE had an ‘open-door policy’ with ‘My door is always open So please walk by quietly!’ ” “This manager did often joke about things and this may very well have been a joke, even though he acted quite serious to us when he said this. But, since no one was really sure if that was his actual policy or not, and nobody tested the waters.” People in positions of power in small business (e.g., owners, CEOs, Vice-Presidents, etc.) hold perception power in their organizations that they take for granted and don’t understand. One spring during my baseball career our sales team surpassed its sales budget eight weeks before the campaign was scheduled to close. While visiting our office and hearing the sales team celebrating, our team owner poked his head into the conference room hoopla, proclaiming, “that’s great, congratulations, and you know our other team in Minnesota has already surpassed their sales goal, too, by more than $100,000.” The comment, upon further review and discussion I learned, was supposed to foster competition, motivation and inspiration. All the comment did was deflate the enthusiastic celebration demotivating the sales manager and her team. The executive assistant of a former client, the CEO of a regional ice-skating multi-rink facility, came to me expressing frustration that she could get none of her important work done, like processing payroll twice each month, because her boss would continually delegate his work down to her. Every time he would put something on the top of her in-box, she took it as a priority to be worked on ahead of her own work. It was overwhelming her creating high levels of stress and frustration. I asked my client if that was his intention, and he said, “no, I’m just getting off my desk to move it forward.” Through my coaching he agreed he should just put a post-it note on the top of each piece with a date as to when it needed to be done by. This allowed his executive assistant to prioritize those tasks around the key things she needed to do to keep the business running. It worked like a charm. When bosses speak, subordinates know those words can impact their future employment, so those words are taken to heart. Despite claims to the contrary by bosses who don’t mean to be mean, demanding, or cause employees stress and anxiety, when a request comes from someone with control over one’s livelihood, it is natural to take those words seriously. Bosses need to understand the power they possess by the nature of their position and choose their words more carefully.

7 Questions To Ask The Hiring Manager - Personal Branding Blog - Stand Out In Your Career

7 Questions To Ask The Hiring Manager - Personal Branding Blog - Stand Out In Your Career On the next interview you go on, I recommend that you take some control. Don’t let the hiring manager ask all the questions; ask your own! A good hiring manager will welcome your curiosity. Here are some examples of useful questions to ask the interviewer: 1) Would you please describe purpose/mission statement set of values? 2) What are the company’s greatest challenges (or priorities) your company faces right now? 3) Who would I report to and how does our team fit within the rest of the company structure? 3) Who are the shareholders/owners of the company? 4) What is the path to earning more responsibilities? 5) How are priorities set? 6) How does feedback work…how often will I receive feedback on performance? 7) How does compensation work? Is salary the only component, or are their equity or bonus/commission programs? What opportunities are there for me to grow your compensation? When searching for a good job, it’s even more important to get your questions answered than just answer the employer’s questions. Author: Rob Kelly is a globally recognized CEO, advisor and writer. He has served as CEO of Ongig, Hot Topic Media and Mojam and held executive positions at Topica and CMP Media. Before that, Rob was a journalist for Information Week Magazine where he interviewed Bill Gates, Steve Jobs and other business leaders. Rob began his love of business early, attending his first shareholder/board meeting when he was 16 years old. More on Rob can be found at http://robdkelly.com.

10 Articles You Should Read Around the Web - Classy Career Girl

10 Articles You Should Read Around the Web Looking to improve yourself, your business, and your social dealings? Here are 10 links from around the internet worth reading. 1. 9 Powerful Body Language Tips to Instantly Boost Your Confidence (www.liveboldandbloom.com) 2. How to Become a Highly Productive Night Owl  (www.pickthebrain.com) 3. Inner Changes Create Outer Changes  (www.successconsciousness.com) 4. How to Better Yourself One Day at a Time  (www.lifehack.org) 5. The Power of Persistence  (www.essentiallifeskills.net) 6. 6 Ways to Banish Fear from Your Life  (www.finerminds.com) 7. How to Start Any Healthy Habit (and Actually Make it Stick)  (www.mindbodygreen.com) 8. 8 Success Tips We Can Learn from Children  (www.addicted2success.com) 9. Why Stress and Pressure Can Actually be Good for Us  (www.tinybuddha.com) 10. 6 Filthy Habits You Should Drop Before You Hit 40  (www.stevenaitchison.co.uk) Watch out for more links we love around the web next week!

Tips to Improve Your Resume

Tips to Improve Your ResumeFor many job seekers, a resume writing career builder is the final step before submitting their resume. In order to be considered for a position that is exciting and meaningful, a candidate needs to follow all of the steps that go into the creation of a resume. Although each resume is different, there are some basic steps that can be followed to create a more polished and appealing resume.The first step in resume writing is the creation of a unique and professional cover letter. A strong resume cover letter should not only contain the information needed to get a job, but it should also draw attention to the skills and abilities of a job seeker has. Before hiring a cover letter, there are several important details that must be included. In addition to this, the resume needs to show how the cover letter fits with the overall profile of the job.Once the resume is complete, it needs to be submitted. Although the job listing service has pre-written letters for e ach job posting, it is also important to have the resume professionally written to make it easier for the employer to read. The resume needs to be able to stand out and show that a candidate has all of the necessary qualifications for the job.Another step is to address any questions the hiring manager may have about the resume. This is the resume writing career builder and allows an applicant to highlight areas that need improvement. Every person with even the slightest knowledge of the job description would be able to answer any question.The final step is to properly schedule the interview. Many resume writing careers include pre-interview work to ensure that the candidate has time to prepare. While the job seeker is still the most qualified candidate, the interview allows them to showcase their abilities and not be overlooked in favor of another candidate.Last, but not least, is to include a list of long term goals. The resume writing career builder will help a person to define th eir goals and to create a plan to reach them. If a person's long term goals are not listed, this may lead to them not reaching them at all.While it may seem simple, using the resume writing career builder is the best way to improve a resume. Any job seeker can improve the quality of a resume with one of these steps. Instead of trying to recreate a resume from scratch, individuals can use the templates provided by their chosen job listing service.Using a resume writing career builder to enhance a resume is just one of the many different ways to help job seekers get the jobs they want. By taking advantage of the expertise of professionals, job seekers can be given the skills needed to land the job they want. Following the steps that are outlined in a resume writing career builder can increase the chance of landing a good job and lead to making a resume that reflects well on a job seeker.

How to Social Network Like the Presidential Candidates [INFOGRAPHIC] - CareerEnlightenment.com

50 Best Places to Work 2016 - CareerEnlightenment.com

26. Twitter Company Rating: 4.0“The people that work here are amazing! Our environment thrives on reciprocation of employees teaching and learning from each other. I am empowered to make the decisions needed to help make an impact on the company.” â€"  Twitter Recruiter  (San Francisco, CA)27. Vivint Solar Company Rating: 4.0“I like how competitive their pay is, how well they treat their employees, how visionary and inspirational the leadership is, and how they rely on their employees for great solutions to problems. Its fun to come to work every day and see what challenges wait for me.” â€"  Vivint Solar Senior Instructional Designer  (Lehi, UT)28. Paycom Company Rating: 4.0“Leaders are always encouraging us to provide constructive feedback.   Catered lunches and on-site gym.   Being surrounded by some of the most amazing professionals that inspire me daily.” â€"  Paycom Talent Acquisition Specialist  (Oklahoma City, OK)29. Wegmans Food Markets Company Rating: 4.0“A we ll-established company, many opportunities for advancement both locally and in other markets. Stability, flexible scheduling and employees that truly care about the well-being and success of every employee.” â€"  Wegmans Food Markets Employee(Rochester, NY)30. Slalom Consulting Company Rating: 4.0“Work-life balance is built into the culture. Very interesting work, huge growth opportunities. Incredibly supportive management, you can go to any of them, tell them exactly how you feel, and they will listen and make changes.” â€"  Slalom Consulting Senior Engineer  (Seattle, WA)31. Akamai Company Rating: 4.0“This is the best place Ive ever worked, bar none. People are dauntingly smart, friendly, and helpful, the work is challenging but interesting, the benefits are very good, and the pace while certainly subject to the occasional flurry of long hours is remarkably life- and family-friendly.” â€"  Akamai Senior User Experience Designer  (Cambridge, MA)32. Salesforce Company Ra ting: 4.0“Amazing corporate culture: work hard but have fun doing it. Unbelievable benefits that are constantly increasing. A meritocracy where employees are handsomely rewarded for hard work. You’ll never get bored!” â€"  Salesforce Commercial Account Executive(San Francisco, CA)33. F5 Networks Company Rating: 4.0“Great company culture, people who care about each other and get great stuff done for customers. Great benefits and rewards. Company that cares about the local community.” â€"  F5 Networks Project Manager  (Seattle, WA)34. Genentech Company Rating: 4.0“Inviting and social atmosphere every day. Everyone has a positive attitude because they know the work they are doing is helping real people. Great employee benefits and collaborative and flexible work environment.” â€"  Genentech Communications Employee(South San Francisco, CA)35. Workday Company Rating: 4.0“Great management which has a vision and direction for the company. Work/Life balance is excellent; the company is very family focused. If youre a high contributor, near unlimited potential for opportunities and promotions.” â€"  Workday Technology Management Employee  (Pleasanton, CA)36. Turner Construction Company Rating: 4.0“Focused on their employees’ growth and success. They offer many different resources and training opportunities. The company is also very focused on healthy work life balance.” â€"  Turner Construction Field Engineer  (Denver, CO)37. Red Hat Company Rating: 4.0“Some of the smartest people in the biz. Folks have the highest respect for technical and field resources. A family-like culture.” â€"  Red Hat Sales Representative  (location n/a)38. Gensler Company Rating: 4.0“You can make your own way and take your career any direction you want. Gensler truly lives by the one firm firm philosophy. The network between the offices is amazing. I have had the opportunity to work with some of the industrys top talent on incredible projects.” â€"  Gensler Des ign Manager  (Newport Beach, CA)39. Chevron Company Rating: 4.0“Competitive pay and benefits. Strong safety culture. Lots of intelligent people to work with and a lot of very experienced co-workers make this a great place to learn as well.” â€"  Chevron Electrician  (Midland, TX)40. Costco Wholesale Company Rating: 4.0“Great work environment and work-life balance. Very strong ethics and values are embedded in the culture. They mean it when they say ‘We are a family.’” â€"  Costco Wholesale Business Data Analyst  (Issaquah, WA)41. GE Aviation Company Rating: 4.0“Work/Life balance is the best I have ever seen! Management is very understanding of any personal issues and work closely to help you as much as possible. The staff are incredibly friendly and greatly care about the things they and the company achieve.” â€"GE Aviation Fleet Data Specialist  (Dallas, TX)42.  Southwest Airlines Company Rating: 4.0“Opportunities for growth, change, location movement, department movement. The company provides job stability, generous benefits, and performance-based salary. The company supports the communities it services with air travel and not only promotes charitable giving and volunteer service, but makes it easy to do so as an employee.” â€"Southwest Airlines Senior Manager  (Dallas, TX)43. Stryker Company Rating: 4.0“Big organization that has kept the small company feel. Feels like working amongst long-time friends which builds a culture of employees invested in each other as well as the companys long term success.” â€"  Stryker Director  (San Jose, CA)44. Gartner Company Rating: 3“At Gartner you work with brilliant people and sit at the cutting edge of IT. People are supportive and collaborative. It’s also known for integrity.” â€"  Gartner Director  (Stamford, CT)45. REI Company Rating: 3.9“Work-life balance, active outdoorsy culture, gear discounts. Company is growing and becoming more innovative and creative. Collaborative atmosphere and employees love the company.” â€"  REI Employee  (Kent, WA)46. Red Bull Company Rating: 3.9“Awesome place to work with lots of cool perks like free shows, open schedule, and great pay. Fun atmosphere, very engaging.” â€"  Red Bull Employee  (Rialto, CA)47. NIKE Company Rating: 3.9“The pay is very competitive and is reviewed twice annually to ensure employees are receiving what they are worth. The benefits package is fantastic and starts immediately upon employment. The company is all about their employees and it is a tight knit community.” â€"  NIKE Coach  (location n/a)48. Total Quality Logistics Company Rating: 3.9“This company makes you realize there is no limit to your potential, you become successful and then learn that there truly is no ceiling to what you are capable of. Its fast paced, never a dull moment, and one of the most exciting places to come to work every single day.” â€"  Total Quality Logistics Account Executive  (Atlanta, GA)49. Concur Company Ra ting: 3.9“The people and culture at Concur are phenomenal. They hire great people and it shows. They are great at rewarding the Sales Team and they always are providing fun incentives.” â€"  Concur Regional Sales Executive  (Eden Prairie, MN)50. SolarCity Company Rating: 3.9“Clear, concise, transparent communication throughout the company is good. Everyone is really pumped and excited to be a part of the organization. Great company spirit and wonderful mission.” â€"  SolarCity Employee  (San Mateo, CA)This report first appeared on Glassdoor last December 9, 2015.